About My Future My Choice

My Future My Choice was set up in 2009 to address the need identified by businesses and school leaders for practical opportunities for young people to engage with the world outside school.

Businesses worked with educationalists and engineers to design exciting learning opportunities for use by employees going into schools. Activities and products are practical ways of working with the school’s curriculum and helping young people think about what they need to do now to be happy and successful in the future.

A range of products have been created that explore soft skills as well as specialist knowledge required within different industry sectors and the importance of balancing elements of life for personal wellbeing.

The focus is on the ages 5 to 16 with emphasis on the points in a young person’s life when they are facing transition from one phase of education to another at ages 10/11 and 13/14. This focus was determined by research funded by the GE Foundation where schools and business evaluated root causes of poor attainment to pinpoint where most impact could be achieved by a business’s intervention in schools.

New ideas and improvements continue to be made in response to requests from businesses and schools. The current need to inspire future engineers and boost the confidence of children and teachers with practical scence and engineering or design, and build activities is reflected in recent product developments.

My Future My Choice directs edcuation activity for the The Bristol Initiative Charitable Trust and the The Balmoral - Britain's Famous Pleasure Steamer These partnerships and activities with businesses across the UK has enabled thousands of young people to create ‘loose-ties’* to possible futures and encouraged them to take action-steps now that could help them secure a happy and successful future.

*Research shows that having 'loose-ties' to more than four people and visiting cultural venues has a significant impact on employment and social mobility (M. Granovetter 1973 et al and the Deloitee Review for Education and Employers Taskforce 2010).

How our Programmes Work

The chance to work and talk with business and industry volunteers is key to all events

Play is an important element in engaging learners with volunteers and complex ideas

Experienced facilitators run the sessions so that volunteers can make the most impact by working with a small team of young people

Activity can be incorporated within the curriculum as an exciting experience that contextualises learning in school

Whole days or shorter sessions throughout a day

Feedback and review sessions to help build useful relationships between businesses and schools

Events are designed to be an annual part of a business’s CSR programme that supports a school’s curriculum

Where appropriate we create an annual celebration event or contribute to an existing festival that engages parents and community in the learning

Local heritage as well as possible futures are features of all programmes. We research appropriate historical references as well as current and future changes to the local economy or environment. This enables us to incorporate inspiring people, places or innovations that relate to the locality and boost young people’s confidence and pride in their region.

Projects are delivered by a unique staff team of experienced creative makers and education leaders supported by volunteers

Business funding help keep the costs affordable to schools.


My Future My Choice introduces children and young people to the vast range of exciting opportunities available for their future.

What is the Bristol Initiative Charitable Trust

The Bristol Initiative Charitable Trust (TBIT) is a Business West grass roots charity that specialises in education and creative projects with young people. It raises and applies funds for the general benefit of communities. Since 1996 the trust has been connecting the skills and finance of Bristol's business community to strategic and sustainable developments across the city. TBIT is focused on supporting education and skills projects where action is needed now to provide the skills that society needs in the future.

Since 2011 TBIT has been supporting My Future My Choice to deliver education projects in schools in Bristol, and others parts of the UK, working with businesses and volunteers to raise the aspirations of young people, increasing their knowledge of their heritage and engaging them with their future.

What do we want to achieve?

  • Wider business and community support in schools where they need role models, advice or experience.
  • Schools harnessing parental involvement more effectively.
  • A commitment by businesses for a strategic, systematic and long-term engagement to a needs-led school programme, focused on raising aspiration to raise attainment.
  • Schools and families valuing their region’s heritage, green spaces and cultural venues.
  • Young people taking achievable action steps to secure future success and happiness.
  • A celebration of communities.